Marketing Research Paper Example | Topics and Well Written Essays - 500 words

Marketing - Research Paper Example It was determined that a sampling universe was anything & everything that will be examined for statistical analysis. In the case of a Sat-Rad product this would include people who would use our products and those who would use a similar product. Building on this precious point we determined who a ‘User’ would be (Any person that would use a Sat-Rad or competitive product) with this information in hand we would be better positioned to make research studies in the future, and determine who would be the subject of much of our future research. The next major topic to be covered pertained to calculating a budget allocation for a project. The major outcome from this analysis was a better understanding of cost benefit analysis. Ultimately we do not want to waste our entire budget on a research study without a firm understanding if we will generate positive results. From this perspective this question also served as a critical thinking exercise insofar as I needed to determine t he best course of action given the available resources and make special consideration for the ramifications for my decision. I determined that a ‘test the water’ strategy could effectively be employed, wherein a second small scale research study will be conducted to see if our previous research was relatively accurate and if so, we would expand our sampling population across the nation.

Hooters and the EEOC Essay Example | Topics and Well Written Essays - 500 words

Hooters and the EEOC - Essay Example As found in Leonard, Steenberg, Howard and Mullins (1998), according to Title VII of the Civil Rights Acts of 1964, "in those certain instances wheresexis a bona fide occupational qualification (BFOQ) reasonably necessary to the normal operation of that particular business" (p. C-663) a company or entity's decision to hire based upon gender is not illegal or discriminatory. The EEOC has specific criteria within which these exceptions must fall, ironically one of the examples they listed was a Playboy Bunny. This brought to mind one questionWhat's the difference between a Playboy Bunny and a Hooter Girl The answer is simple; other than the tail and ears - nothing. Both are selling an image - that is their primary focus; food and drink, in both cases, is secondary. Perhaps the main problem was, Hooters attempted to hide behind the guise of a 'family oriented restaurant'. Several court cases defining the scope of BFOQ establish precedent for upholding Hooters right to require their front line staff to be female. In the case of St. Cross v Playboy Club, CFS 22618-70 the court held that "in jobs where sex or vicarious sexual recreation is the primary service providedbeing female was deemed a BFOQ" (Leonard et al, 1998, p. C-664). As previously discussed there is no distinction here.